Entering the Swedish market means navigating its specific structures, sales channels and consumer expectations.
HEBA combines local market knowledge with sales, marketing and long-term brand development. We work with international producers to establish and develop their products and brands in Sweden.
We assess products, positioning and market potential to identify the right opportunities.
We identify the right route to market and work with the sales channels relevant to each product.
Through sales, marketing and communication, we build products and brands over time.
Good products need both the right distribution and the right visibility. We therefore approach sales and marketing as parts of the same long-term brand development.
In Sweden, we work together with Tredo and its nationwide field sales team, giving us a strong presence in grocery retail. HEBA is responsible for the brands, marketing and their long-term development.
We work with external warehousing and logistics partners at several locations in Sweden,
allowing us to adapt storage and distribution to different products and sales channels.
The national retail monopoly for alcoholic beverages above 3.5% ABV
An important route to market for food and non-alcoholic beverages – as well as beer up to 3.5% ABV.
Responsibility is a natural part of how we operate and develop our portfolio. Our range includes organic and KRAV-certified products, and our handling is audited annually by Kiwa on behalf of KRAV. We are also a member of the Swedish Wine and Spirits Importers’ Association.
Within Europe, our products are transported mainly by road, but also by rail and sea. Where possible, we consolidate shipments and work with external logistics partners to improve efficiency. We also work continuously with packaging and recycling and set relevant requirements for our suppliers and producers.
If you are looking for an experienced local partner to establish and develop your brand in Sweden, we would be pleased to hear from you.
